UK Potato Supplier Preva Produce enters administration and is up for sale

Norfolk potato supplier Preva Produce has been placed in administration with 20 job losses due to significant cash flow pressures and difficult trading conditions.

Creditor interests have been safeguarded and the possibility of selling parts of the business are being explored, according to joint administrators Matt Howard and Stuart Morton, of accountancy firm Price Bailey.

Due to cash constraints, the operation of the company’s 29,000 sq ft packhouse, in Snetterton, Norfolk, was suspended in November, and a sale has been agreed subject to contract.

Matt Howard:
 

“The management team are working with Price Bailey to review the company’s position and to formulate a strategy. Unfortunately, it has been necessary to make 20 redundancies, leaving 11 staff remaining.”

Stuart Morton:
 

“We are keen to talk to any interested parties for other parts of the business. While the future of the business is uncertain it is always our preference to save the business and secure as many jobs as possible.”

“Any expressions of interest in the purchase of the business or assets should be communicated to James Clarkson at Price Bailey in Norwich on +44 1603 709330 or james.clarkson@pricebailey.co.uk.”

Preva Produce was established in 2001 to supply chipping and crisping potatoes for companies including Walkers, Kettle, Asda and Morrisons.