Some Like It Hot! Smartfood Popcorn Heats Up Snack Time with Spicy Jalapeño Ranch Flavor

As the demand for spicy snacks grows, America's favorite ready-to-eat popcorn brand (2015 retail sales data from Information Resources, Inc) has answered the call with the launch of Smartfood Spicy Jalapeño Ranch Popcorn. The all-new popcorn flavor combines the spice from jalapenos with a cool and creamy finish for an unforgettable taste. With 100 percent whole grains, a light and airy crunch and just the right amount of heat, this popcorn will be a snacking staple for spice lovers everywhere.

Recent studies have shown many consumers rank "spicy" among their top three flavor preferences (DSM Global Insights Series 3 Spiced Food 2014). Recognizing this growing trend for more vibrant flavors and ingredients, the Smartfood team developed Spicy Jalapeño Ranch to offer consumers a bold and versatile flavor with a kick. Those newly exploring their palette's tolerance for spice need not worry - every kernel perfectly pairs the heat of jalapeños with the rich zesty flavor of ranch.

Tyler Chapman, vice president of Marketing, Smartfood Popcorn:
 

"The flavor experts on the Smartfood team are continually inspired by new flavor trends and keep exploring new recipes to reflect consumers ever evolving taste."

"We are thrilled to introduce the new Spicy Jalapeño Ranch flavor and provide our customers with a delicious and mouth-watering option for those moments when they want a bit more heat."

The Smartfood brand has a long-standing commitment to using only the high-quality, carefully selected and premium ingredients. The all-new Spicy Jalapeño Ranch flavor is no different, containing no artificial colors, flavors or preservatives. Air popped and ready-to-eat, Smartfood Spicy Jalapeño Ranch contains 150 calories per serving, making it an easy snacking choice whenever you want to spice things up.

Spicy Jalapeño Ranch joins a growing portfolio of Smartfood Popcorn flavor offerings that include White Cheddar Cheese, Movie Theater Butter and Sweet & Salty Kettle Corn.

Smartfood Spicy Jalapeño Ranch is available in multiple sizes for all of your snacking needs whether on-the-go or entertaining at home. Suggested retail price ranges from $1.49 - $3.99.