Pom-Bear expands its range of Teddy Shaped Potato Snacks in the UK with a Cheese Variant

Snack brand Pom-Bear is expanding its range of teddy shaped potato snacks in the United Kingdom with the launch of a new Cheese variant that will appeal to shoppers looking for a tasty snack that can be enjoyed by all of the family.

Rolling out from February, new Pom-Bear Cheese – available in both single and multipack formats – taps into the growing trend for Cheese flavoured snacks.

Cheese is the most popular flavour amongst families and accounts for a quarter of all multi-pack snack sales in the UK.

Matt Collins, Trading Controller Convenience, KP Snacks said:

“2014 was a fantastic year for the POM-BEAR brand, which is now worth over £27million in retail value sales. Our innovation team are constantly researching both UK and world-wide flavour trends to ensure our new launches are on-trend and genuinely appealing.”

“Time and time again, cheese has come out as the most popular family flavour, so we can be confident this new variant will be a hit with both existing and new consumers alike.”

Pom-Bear potato snacks are gluten free with no artificial colours of flavourings and contain fewer than 100 calories per pack.