The UK’s ridged crisp, McCoy’s, is unveiling a modern new look across its entire range this summer.
Distinctively designed with a look that aims to appeal to younger male consumers and have better shelf stand-out, the re-design is hoping to boost sales of the crisp brand.
McCoy’s is a brand with strong heritage in the UK.
Worth £108m retail sales value, it is the fourth biggest brand in the category and in growth year-on-year.
The brand is aiming to create desire for the McCoy’s portfolio with a more contemporary look and feel to appeal to younger males and ensure strong impact at point of purchase.
Matt Collins, Trading Controller Convenience, KP Snacks said:
“This summer we’re transforming McCoy’s with a great new look across the range – which is particularly big news as it’s the brand’s first identity change in 15 years.
“This new positioning for McCoy’s will ensure better stand out on shelf and significantly greater appeal for consumers.
“Following a phenomenal first season as the Official Crisp Partner of The Football League, we’ll also be back in September with dedicated above the line and in-store support – watch this space for more details.”
