Key Technology Appoints Eric Geling as Senior Director of Sales for EMEIA

Key Technology announces the appointment of H.J.K. (Eric) Geling to the position of Senior Director of Sales for the EMEIA Region. Geling is responsible for sales and channel development in Europe, the Middle East, India, and Africa (EMEIA). He will manage the sales team that is responsible for all regional sales activities that bring Key’s digital sorters, conveying solutions, and process automation systems to food processors and other manufacturers.

“Eric has extensive experience in Key’s core markets and the EMEIA region. He also brings a deep understanding of both processing and conveying, which greatly strengthens Key’s position as a leader in delivering complete, integrated solutions,” said Steve Pellegrino, Senior Vice President of Global Sales at Key Technology. “Eric is a very strong addition to our global team and will help drive our continued success in this region as well as contribute to our global sales success.”

Prior to joining Key, Geling was with Heat and Control where he was the General Manager for their operations in North, Central, and Eastern Europe for eight years. Previously, he was Division Manager of the Florigo Division at BMA Nederland and prior to that, he was Division Manager at H&H Engineering. Geling brings 24 years of experience in the food processing industry to his position at Key. He holds an undergraduate degree in mechanical science from HTS in the Netherlands and an MBA from the Rotterdam School of Management at Erasmus University.

“Key is well respected as a leader with the most complete source of high performance digital sorting systems, world-class conveying solutions, and other innovative processing equipment. Add their quality engineering and exceptional customer service, and this value proposition is unmatched,” said Geling. “I am excited to work with such a high caliber company.”