PepsiCo UK launches premium Walkers Market Deli range

June 16, 2014

Source

Walkers

Walkers, the number one UK brand in the crisps, snacks and nuts category , is creating excitement with the launch of new Walkers Market Deli – an innovative range of pita, tortilla and classic potato chips that aims to bring home the variety of flavours from across Europe and the UK.

Available in stores nationwide from 23rd June, the latest premium snacking range from Walkers aims to unlock incremental sales for retailers with flavour inspiration from authentic produce found in the finest European markets and delis, set to appeal to a wide range of shoppers.

The Walkers Market Deli range is available in eight flavours across crisp, pitta and tortilla formats – with each one featuring irresistible ingredients such as Mature Cheddar from Cornwall, aged Aceto Balsamico di Modena PGI and delicious Sundried Tomatoes from the Manisa region in Turkey.

Each of the flavour combinations and ingredients used, have been selected and crafted by food experts to ensure a truly indulgent and immersive taste experience, making Market Deli the perfect addition to every special occasion spent with family and friends.

“Walkers Market Deli meets consumer demand for tasty deli snacks with an authentic taste by providing a premium experience, with even more variety for shoppers who have a passion for food. The range has been made with the finest real ingredients from across Britain and Europe to create a truly delicious snacking that is perfect for all events, and to attract consumers with an interest in good food and great authentic flavours,” said Thomas Barkholt, marketing director at Walkers.

Market Deli will be available in eight flavours in 165g sharing bags with a RRP of £2.39. The potato chips are also available in single bags in Mature Cornish Cheddar, Balsamic Vinegar of Modena and Flame Grilled Spanish Chorizo with Roasted Onion with a RRP of £0.83.

The new range from Walkers will be supported with a substantial TV and marketing campaign. There will be numerous bursts of TV advertising throughout the year with impactful in-store activities to help engage shoppers.