McCain brings baked-potato scent to frozen aisles as part of new Happy Days marketing campaign

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop. 

As well as including a 60 second ad promoting ‘chips for tea’, the campaign will include scented displays being installed in hundreds of Asda and Tesco supermarkets, which will allow customers to smell a jacket potato by pressing the front of the unit. 

Mark Hodge, McCain Foods head of brand, said: “McCain will be unmissable over the next 12 months. It’s a big year for the brand and we have big plans to grow the brand and the category by changing the way we talk to the consumer. 

 

In an earlier campaign for its Ready Baked Jackets McCain Foods GB fitted bus stops with fiberglass jacket potatoes, which on the press of a button, heated up and emitted the smell of a oven-cooked jacket potato.