Fresh Summit 2013 a destination for industry connections

Produce Marketing Association’s (PMA) 2013 Fresh Summit Convention and Expo returned to New Orleans for the first time in 11 years to rave reviews of its attendance, education and networking. Highlights of this year’s global event included a White House-touted appearance, unveiling of PMA’s new strategic plan, and themes of innovation and a new direction of marketing that infused many new products throughout the exposition.

"Our industry clearly loved returning to New Orleans. This city has a different feel than most convention cities,” said PMA President and CEO Bryan Silbermann. “It's the flavor of the city — its food, its music, this is where old meets new."

By final count, more than 18,000 members of the global fresh produce and floral industry’s supply chain convened Oct. 18-20 for innovation-focused general sessions, 14 educational workshops and two days of expo. Attendees hailed from more than 60 countries and included more than 3,000 buyers.