Idaho increases specialty potato market share

 Russian Banana (Courtesy Idaho Potato Commission)
March 14, 2012
Russet potatoes still dominate markets, but specialties are gaining. Frank Muir, president and chief executive officer of the Eagle-based Idaho Potato Commission, said Idaho is increasing its market share on specialty potatoes. 
"We have just enough growers doing specialties that we are now a one-stop-shop state,"Muir said. "We don’t want to saturate the market with specialties because that would crash prices."
Muir said shippers that don’t grow their own specialty potatoes are often working with growers who do to provide a full range of potato varieties from Idaho.
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