Tavern Traditions help operators to use social media to find customers interested in Tavern Heritage Food

New Lamb Weston Tavern Traditions™-brand Beer Battered Onion Rings, Fries, and Mozzarella Sticks allow foodservice operators to tap the heritage of the American tavern renaissance while using social media to attract customers.

Tavern Traditions-brand onion rings and mozzarella sticks feature an exclusive beer batter recipe made with handcrafted bock beer. Consumers can now enjoy a real beer batter flavor with light, crisp crunch at restaurants, taverns, and stadiums. Each item can be served as an appetizer or snack with a variety of on-trend dips, as a side item that will upscale the entire entrée, or as an ingredient in a variety of innovative recipes.

Through its partnerships with Meal Ticket® Social and Mobile App for Smartphones and Call-em-all® Text Messaging Club program, Lamb Weston is making it easy for operators to harness the power of social media to promote Tavern Traditions and other menu items to consumers and to drive traffic.

The Meal Ticket App enables operators to serve up special deals, coupons, events, and other key messages directly to customers’ Smartphones. The Text Messaging Club program allows operators to text special offers to their loyal customer list.

The Meal Ticket App and Text Messaging Club program can be used in conjunction with Facebook, Twitter and Foursquare as a comprehensive social media program that effectively and efficiently drives customer traffic. Lamb Weston also offers in-operation merchandising support that links social media applications to wait staff and incentive programs.
 

Tavern Traditions beer battered thin regular cut (5/16)

Tavern Traditions-brand products are made with the finest ingredients.

The Beer Battered Onion Rings feature the natural sweetness of Spanish onions, an appetizing golden color, a perfect light crunch and the deep notes of the handcrafted bock beer batter. Beer Battered Fries up the appeal of traditional fries with an extra layer of crispness and rich beer flavor.
 

Tavern Traditions beer battered platter fries (1/4 x 1/2) skin-on

Tavern Traditions-brand products are made with the finest ingredients. The Beer Battered Onion Rings feature the natural sweetness of Spanish onions, an appetizing golden color, a perfect light crunch and the deep notes of the handcrafted bock beer batter.

Beer Battered Fries up the appeal of traditional fries with an extra layer of crispness and rich beer flavor. Made with smooth, creamy real Mozzarella cheese, the Beer Battered Mozzarella Sticks are coated with the exclusive beer batter and produced at premium length for maximum customer appeal.

“When we developed the Tavern Traditions line, we wanted to create products with consumer appeal and to offer the latest tools to support the operators in turning ‘first time’ guests into regulars, and their restaurants into destinations,” said Pam Bly, marketing manager, ConAgra Foods Lamb Weston.