Fenmarc has appointed food PR agency Ceres for the launch of its new season Rudolph potatoes.

Reading based Ceres will be expected to run an integrated trade PR campaign, which will include adverts and the launch of a microsite.

The campaign will aim to position Rudolph as a versatile, reliable red potato delivering great taste for great value.

It is expected that the PR campaign, which will launch next month, will last for six months.