Nieuw logo voor DSM

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Nieuw logo voor DSM
February 23, 2011
Source
EVMI
Koninklijke DSM introduceert een nieuw concernmerk met nieuw logo en nieuwe slogan: ‘Bright Science. Brighter Living’.

Het concernmerk is vernieuwd omdat DSM zijn transformatie van chemiebedrijf naar Life Sciences- en Material Sciences-onderneming heeft voltooid.

Het nieuwe merk staat symbool voor de overgang naar ‘het nieuwe DSM’. Het concern wil duidelijk maken dat het staat voor duurzaamheid, kwaliteit van de leefomgeving en sociale verantwoordelijkheid.
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