Walkers launches new extra crunchy crisps

Walkers are launching new Walkers Extra Crunchy – ‘The Walkers you share’ – into the crisps and snacks category this month.

The new crisps are available in two flavours – Cheddar &Sour Cream and Sweet Chilli Chicken.

The new range of thicker and crunchier Walkers Crisps hopes to be the biggest sharing launch of the last eight years and independent retailers are encouraged to create secondary displays of the 99p price marked bags to make the most of this sales opportunity at launch.

Walkers Extra Crunchy are being marketed as ‘the perfect sharing treat’ for the whole family to enjoy in the evening or at the weekend.

The new product also wants to help convenience retailers drive impulse sales with the 99p price marked on the one hundred gram packs.

For larger convenience stores and grocery outlets, Walkers Extra Crunchy is also available in a one hundred and fifty gram format in five flavours: Simply Salted, Salt &Malt Vinegar, Cheddar &Sour Cream, Sweet Chilli Chicken and Flame Grilled Steak.