Predict rainfall and win with Walkers Rainy day contest

Walkers for news

Walkers

September 14, 2010
United Kingdom's Potato chip manufacturer Walkers is making sure that every cloud has a silver lining this autumn by giving out heaps of cash whenever the heavens open.

By visiting Walkers.co.uk, in the first promotion of its kind, the weather-obsessed British public can predict when and where in the UK and Ireland the rain will fall, and every time they get it right – they’ll win a tenner!

“Walkers loves the rain, as it’s good for the British potatoes we use to make our crisps,” said Miranda Sambles, Marketing Director for Walkers. “The Brits love talking about the weather and know a thing or two about it, so we wanted to put this national pastime to good use and turn the rain into a positive. Now, instead of complaining about the rain, people will be hoping for a shower so they can win £10 every day! And, knowing the British weather, we imagine there’ll be plenty of chances to win.”
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