McCain Foods (India), the Indian subsidiary of McCain Foods Canada, has appointed Leo Burnett as its creative partner following a multi-agency pitch.
The agency has been mandated to build awareness of the new brand in India by developing and implementing an integrated brand communication approach across all touch points.
Said McCain Foods India MD K S Narayanan, "We found a good strategic fit and decided to go with Leo Burnett in India. Leo Burnett won the multi agency pitch on the basis of their strong consumer insights and sound creative direction. We need to build the frozen foods category in India which would be accomplished over a period of time and have been working with Leo Burnett for the past few months in developing the brand strategy and communication plan."
Said Leo Burnett executive director Samir Gangahar, "With McCain's diverse product categories for the Indian consumer and the prospect of building the frozen foods category in the country, we look forward to exciting times ahead."
