McCain Foods (GB) Ltd. backs Home Fries with couponing campaign

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McCain Foods (GB) Ltd. backs Home Fries with couponing campaign

McCin HomeFries

May 10, 2010
Source
Talking Retail
McCain Foods (GB Ltd. is set to undertake a national couponing campaign worth £2.9 million, aimed at driving trial and sales, in support of its best selling chip brand Home Fries.

From May, two half price coupons are to be distributed to 1.16 million UK households via a door drop mechanic. The coupons will be redeemable against 2.25kg packs;one in May and the other in June.

Alan Castle, Head of Customer Marketing at McCain, comments: "This couponing activity offers a fantastic way to drive trial and sales on one of our key brands.."
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French Fries and Potato Specialties
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  • McCain Foods Limited

    McCain Foods Limited is an international leader in the frozen food industry and the world’s largest manufacturer of frozen potato specialities, employing approximately 18,000 people and operating 50 production facilities on six continents.

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