McCain Foods (GB) Ltd. backs Home Fries with couponing campaign

McCain Foods (GB Ltd. is set to undertake a national couponing campaign worth £2.9 million, aimed at driving trial and sales, in support of its best selling chip brand Home Fries.

From May, two half price coupons are to be distributed to 1.16 million UK households via a door drop mechanic. The coupons will be redeemable against 2.25kg packs;one in May and the other in June.

Alan Castle, Head of Customer Marketing at McCain, comments: "This couponing activity offers a fantastic way to drive trial and sales on one of our key brands.."