The Covered Bridge Potato Chip Co. Inc. won the NB Tourism Product Development Award. This was one of the four 2010 Tourism Excellence and Innovation Awards awards presented on Thursday, May 27, by the Tourism Industry Association of New Brunswick (TIANB).
What sets the Covered bridge Potato Chips company product development initiative apart is the fact that there are no similar ones in the country. Covered Bridge Potato Chips is the only destination in Canada where people can take daily factory tours of a potato chip manufacturing plant. It gives visitors a unique, fun and educational experience that appeals to all ages and that can be enjoyed year-round. This initiative gives "pass-through"visitors an enticing reason beyond the Hartland Covered Bridge to turn off the highway.
The awards recognize exceptional performance in product development, marketing and creative partnerships undertaken by businesses, operators and organizations in the tourism sector.
"TIANB was very pleased to host the evening's awards ceremonies to recognize the important contribution by our members to the tourism sector,"said Joanne Bérubé-Gagné, president, TIANB. "The tourism industry is an important employer in our province [New Brunswick] and it is important to celebrate the success of the past year as well as looking forward to the year ahead. The year 2009 was a good year for the industry, and 2010 is off to a great start."
Nominations were evaluated by a panel of experts comprised of tourism industry representatives from New Brunswick and elsewhere who are recognized for their experience with, and knowledge of, the tourism sector.
