Phileas Fogg, the recently re-launched premium snack brand with truly authentic flavours, is hitting TV screens nationwide on the 16th March. United Biscuits UK’s £3m advertising campaign will promote the iconic range of delicious savoury snacks, which is already helping retailers to capitalise upon the growing trend for premium adult bagged snacks.
The ad creative highlights the authentic and special way in which Phileas Fogg ingredients were discovered and harvested. The scene is set in the volcanic hills of Indonesia where famers are picking their crop, high in the black peppercorn trees. The story follows them to their village where the peppercorns are laid out to dry and then collected into small baskets to start their journey home in Phileas Fogg hot air balloons. The advertising campaign will feature on national TV until the end of April. It will then hit screens again later in the year.
Helen Warren-Piper, Marketing Director of Bagged Snacks at UBUK, comments: “Within the first three weeks of launch, the return of the Phileas Fogg range has already proven extremely popular with retailers and their customers. With the market for premium snacking products now worth over £492m and growing by 9%, retailers should be stocking up. The new advertising campaign will create massive consumer demand, presenting an excellent sales and profit opportunity for retailers.”
Phileas Fogg Snack Range
