UK Potato sector makes a stand against slashing potato prices

The UK potato category collectively made a stand against slashing potato prices this week at and backed this up with evidence that it was not a price-sensitive product.

The Potato Council-led conference, SMashing the Credit Crunch, saw industry players, market analysts and money experts come together on Tuesday to carve a way forward through the economic downturn.

UK potatoes have long been perceived as a good value staple and cost on average 63p a kilo. However, retailers are putting pressure on prices and the increased popularity of value lines is driving retails down further.