Hardbite Potato Chips to take a bite out of Canadian market

With the help of the publicity generated by appearing on the TV show Dragon’s Den, a local potato chip manufacturer introduced his brand to the rest of the country.

And yes, the Dragons did offer Sepp Amsier a deal, but the maker of Hardbite Potato Chips turned it down.

But not the exposure, which helped him find new Canadian buyers — Hardbite is already well known in Asia.