Potato growers are at the end of the supply chain and often disconnected from the consumer who determines the fate of their business. Now individual growers can take more control by learning more about the people who actually buy and eat their products.
Fresh Opportunities for Regional Potatoes is a free guide featuring indispensible consumer information for potato producers. Collating information from IGD, the NFU and Kent Business School, the research includes:
- Data on the increase in potato sales
- Market segmentation of different types of potato
- Opportunities for potato growers
- Knowledge gained by understanding the consumer can be turned into sales helping farmers identify market opportunities in many different ways.
