The rustic style chip, specially developed for UK pubs and restaurants last year, has been made longer with a crispier outside and a fluffier inside.
Farm Frites marketing manager Nic Townsend: “Our new improved Traditional Chips for pubs and restaurants looking for a more retro offering is a premium product at market price, with an irregular ‘homemade’ appearance combined with the convenience of frozen. It crucially also offers consistency for great chips and generous plate coverage every time.
“While the original version was fantastic, after listening to our customers, we realised we could make it even better as part of our mission to create the ‘ultimate chip’. We are confident this will be the big chip attraction for pubs looking for that ‘homemade’ touch in 2009.”