ConAgra Foods Lamb Weston is known for uncovering opportunities for the foodservice industry in even the most challenging of economies.
And today, that opportunity comes via a program that delivers a most innovative kind of support during these tough times – an exclusive business-building tool that can help operators make more of the most profitable food item on their menus, the french fry.
It’s called ampliFRYTM.
Lisa Bescherer, Senior Director of Marketing for ConAgra Foods Lamb Weston:
“We know that adding variety with a second fry can really make a difference to customer traffic and overall restaurant profitability.”That’s where Lamb Weston’s innovative ampliFRY program demonstrates its unique and dramatic usefulness. The proprietary ampliFRY calculator helps operators determine which fry styles are most preferred by their customers in their markets.
“Recent research from Datassential (one of the nation’s premier resources for foodservice industry trends and information) tells us that 67% of operators are looking to add a second fry.”
“Why? Because consumers want choices when it comes to fries and finding their favorite fry contributes significantly to their satisfaction with a restaurant.”
“The question operators want to know is, ‘which is the right one to choose?’”
Lisa Bescherer:
“These days, operators can’t afford to make the wrong choice,” said Bescherer. “That’s why ampliFRY is such a great idea. Essentially it takes the guesswork out of choosing the best fry to maximize menu impact and build sales.”An extra advantage: Adding a second fry requires no incremental expenditures for new equipment or service items. And, in many cases, a specialty cut fry can command a premium price to further increase profits.
Lisa Bescherer:
“Operators need choices that can put them in the black.”
“Feedback from our customers has been very positive;they are telling us that this is absolutely the right initiative for the times we’re in.”
Illustration of the range of Lamb Weston Products
