Pipers Crisps
“You’ll never see Pipers Crisps in Tesco”
Lincolnshire farmer Alex Albone set up Pipers Crisps in 2004. Today, he produces 75,000 bags a week, good for a sales of £1.3m– but downright refuses to supply major supermarkets.
“I’d rather sell to the village shop where you buy your daily newspaper;the café where you pick up your morning cup of coffee;the sandwich bar where you buy your lunch and the pub you head to for a pint in the evening."
“The big supermarkets change their buyers so often. It’s impossible to have a relationship with them.”
Pipers Crisps are hand cooked in sunflower oil and flavoured with local ingredients. “We buy chillies from Filippo Genovese in Bedfordshire, we source cider brandy from Julian Temperley in Somerset and our cheese is turned by the Alvis family in The Mendip Hills,” says Albone.
“I’m happy to bang the drum for our local suppliers. It sets us apart from the other crisp producers.”
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