Walkers launches “Brit Trips” on-pack promotion

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February 25, 2008
Source
Talking Retail
Walkers launches a massive on-pack promotion this month - designed to celebrate its home by offering consumers millions of pounds worth of savings off the best Britain has to offer - from theme parks to traditional pub lunches!With a massive £5 million worth of multimedia, Walkers Brit Trips will benefit from an extensive marketing campaign.
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    Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.

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