McCain launches new Home Fries campaign

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February 14, 2008
Source
Talking Retail
McCain has launched an exciting new re-brand campaign for its best-tasting Home Fries product, to celebrate its rightful positioning as 'Chips as chips should be'. The Home Fries re-brand will build upon McCain’s long-running, ‘It’s All Good’ campaign, with an integrated marketing spend of £7m.
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French Fries and Potato Specialties
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  • McCain Foods Limited

    McCain Foods Limited is an international leader in the frozen food industry and the world’s largest manufacturer of frozen potato specialities, employing approximately 18,000 people and operating 50 production facilities on six continents.

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