HayssenSandiacre opens new sales office in the Netherlands

 HayssenSandiacre packaging machinery
September 26, 2008
HayssenSandiacre, a leading provider of vertical and horizontal form/fill/seal equipment and services, has announced the establishment of a sales and service office in s'Hertogenbosch, Netherlands. This investment is a further important step in the development of HayssenSandiacre’s business in Europe, following the acquisition of Sandiacre Rose Forgrove in Nottingham, U.K., in November 2006.

Strategically located in the south of the Netherlands near the Belgian and German borders, the new office will provide direct sales coverage for Hayssen, Sandiacre and Rose Forgrove equipment in the Benelux countries and in Germany. Additionally, HayssenSandiacre will be supplying spare parts and service directly to these markets.

“The establishment of our own sales, service and demonstration facility in a key region of Europe is an exciting next step in the development of our European business, which has been moving forward strongly since Hayssen acquired Sandiacre Rose Forgrove nearly two years ago,” stated Simon Lagoe, managing director of HayssenSandiacre Europe.

The new office will be led by Theo de Koning, who brings to HayssenSandiacre his many years of experience selling and supporting Hayssen, Sandiacre and Rose Forgrove products, as well as complementary equipment. De Koning also has extensive experience in the Benelux and neighboring markets and will be able to provide strong leadership as the company develops its resources in the Netherlands.

HayssenSandiacre President and CEO Dan Jones added, “The new office will better position HayssenSandiacre to meet the needs of existing and future customers in Benelux and Germany with the dual support of a strong global organization and a professional local presence, helping to ensure our customers’ continued success.”
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