According to a Nielsen Global Food Packaging Survey, nearly one in two global consumers would give up all forms of packaging provided for Convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (49%);packaging that can be used for cooking, or doubling as a re-sealable container (48%);and packaging designed for easy transport (47%).
At the other end of the scale, the Nielsen survey found consumers were least willing to give up packaging designed to keep products clean and untouched by others (27%);packaging designed to keep products in good condition (30%);packaging information in the form of food labeling, cooking and usage instructions (33%);and packaging that preserved products to make them last longer/stay fresher (34%).
One in ten global consumers was not prepared to give up any aspect of packaging for the benefit of the environment.
