Walkers shuns TV for DM in £3m campaign for SunBites

Walkers Snacks is shunning television in favour of a sampling and direct mail campaign that will target health professionals, as well as consumers, for the £3m launch of its new SunBites brand. The wholegrain crisps will be launched on September 17.

The PepsiCo-owned company says that the better-for-you snack is aimed at people that are "naturally healthy"and who already eat well and lead active lifestyles.