Walkers shuns TV for DM in £3m campaign for SunBites
Walkers shuns TV for DM in £3m campaign for SunBites
![Walkers shuns TV for DM in £3m campaign for SunBites Walkers shuns TV for DM in £3m campaign for SunBites](https://media.potatopro.com/sunbites-1200.jpg?width=1200&height=743&crop=smart&mode=crop)
Walkers Snacks is shunning television in favour of a sampling and direct mail campaign that will target health professionals, as well as consumers, for the £3m launch of its new SunBites brand. The wholegrain crisps will be launched on September 17.
The PepsiCo-owned company says that the better-for-you snack is aimed at people that are "naturally healthy"and who already eat well and lead active lifestyles.
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