Potato Parade, McCain Foods first viral advertising campaign

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McCains Potato Parade

November 19, 2007
Source
News Media Age

McCain Foods has launched its first viral advertising campaign, Potato Parade.

Potato Parade allows users to choose from hundreds of combinations of words and names to create a personalised message to send onto others.

McCain's Potato Parade was created by Glue London, which has worked on McCain's 'Its All Good' brand campaign throughout the year, in collaboration with Aardman animations.

Send a Message with McCain's Potato Parade

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French Fries and Potato SpecialtiesDehydrated Potato Products
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  • McCain Foods Limited

    McCain Foods Limited is an international leader in the frozen food industry and the world’s largest manufacturer of frozen potato specialities, employing approximately 18,000 people and operating 50 production facilities on six continents.

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