Chips y Aperitivos

Potato chips marketing exposed
Diciembre 01, 2011

Potato chips marketing exposed

I just came across a very interesting piece of research, that was also very nicely described in a blog post by one of the authors. A must read for marketers of potato chips - especially if you want to sell your chips expensive...
Noviembre 30, 2011

Five Food Trends for 2012 and Beyond

On the food front, Americans may be finally accepting that we are what we eat and start walking the walk. Even our new taste for Nordic cuisine is fueled, perhaps, by images of the lean, robust, and outdoorsy. But what other things are trending on the ...
Stanford University
Noviembre 30, 2011

Enticing words printed on bags of potato chips have a lot to say about social class, Stanford researchers find

Like politicians who adopt regional accents to appeal to local audiences, the manufacturers of potato chips vary the wording on their bags to convey their products' authenticity in different ways to different buyers. Stanford researchers have analyzed...
 Universidad de Stanford
Noviembre 30, 2011

Las palabras impresas en las bolsas de las papas fritas tienen mucho que decir acerca de la clase social, según investigadores de la Universidad de Stanford

Al igual que los políticos que adoptan acentos regionales para atraer al público local, los fabricantes de papas fritas varían la redacción de sus etiquetas para transmitir la autenticidad de sus productos. Un grupo de investigación de la Universidad...
Noviembre 29, 2011

Mister Bee Potato Chip Company Files For Chapter 11 Bankruptcy

Potato chip-maker Mister Bee Potato Chip Company filed for Chapter 11 Bankruptcy on November 21. Doug Klein, president of Mister Bee, says the company is looking to reorganize and take on a new investor. The filing comes a month after the company pub...
Noviembre 29, 2011

ConAgra Foods Increases Ownership Share of Indian Company Agro Tech Foods Ltd.;Becomes Majority Owner

ConAgra Foods, Inc., (NYSE: CAG) one of North America’s leading food makers, announced today that it has become the majority owner of Indian food company Agro Tech Foods Limited (ATFL), increasing its ownership of shares to more than 50 percent.
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 Conagra Foods
Noviembre 17, 2011

Andrew Ross Joins ConAgra Foods as Executive Vice President and Chief Strategy Officer

ConAgra Foods, Inc. (NYSE: CAG) announced today that Andrew George Ross joined the company on Nov. 15 as executive vice president and chief strategy officer, reporting to Gary Rodkin, CEO. Ross will lead the company’s strategic planning process, with s...
ConAgra Foods to Acquire Private Label Pretzel Manufacturer National Pretzel Company
Noviembre 12, 2011

ConAgra Foods to Acquire Private Label Pretzel Manufacturer National Pretzel Company

ConAgra Foods, Inc. (NYSE: CAG) announced today that it has agreed to acquire National Pretzel Company, based in Lancaster, Pa., from Brookstone Holdings. National Pretzel makes private label pretzels in a variety of forms, including rods, sticks, bra...
Diamond Foods pringles acquisition pushed back to next year due to accounting questions
Noviembre 01, 2011

Diamond Foods pringles acquisition pushed back to next year due to accounting questions

Diamond Foods, Inc. (Nasdaq:DMND) today announced that its previously announced acquisition of the Pringles snack business from The Procter &Gamble Company ("P&G") is now expected to close in the first half of calendar 2012. Diamond a...
Farm Frites receives top honour as supplier of Pringles ingredients
Octubre 31, 2011

Farm Frites receives top honour as supplier of Pringles ingredients

Last week the Procter & Gamble Company recognized its top performing external business partners during an awards ceremony at its Business Partner Recognition Dinner. Potato Dehy supplier Farm Frites was among those receiving a top honour.
 Inventure Foods
Octubre 26, 2011

Inventure Foods reports increased revenue, loss in Q3

Inventure Foods, Inc. (Nasdaq: SNAK), a leading specialty food maker and marketer, today reported financial results for the third quarter ending Sept. 24, 2011, highlighted by net revenue growth of 10.1% and continued sales momentum and trade support f...
Consumer Groups target Frito-Lay for deceptive marketing
Octubre 19, 2011

Consumer Groups target Frito-Lay for deceptive marketing

Consumer and privacy organizations filed a complaint with the Federal Trade Commission (FTC) today, calling on the agency to investigate and bring an action against PepsiCo and its subsidiary Frito-Lay for "engaging in deceptive and unfair digital...
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 Wachusett potato chips
Octubre 19, 2011

Wachusett Potato Chip Co. sold to Utz Quality Foods

The Wachusett Potato Chip Co., the last independent potato chip company in New England, has been purchased by a Pennsylvania-based snack food company. Utz Quality Foods Inc. of Hanover, Pa., purchased the Wachusett Potato Chip Co.'s Water Street faci...
Kettle Brand Potato Chips
Octubre 18, 2011

Kettle Brand Campaign: 'Nobody Likes Kettle Chips. They Love Them'

Diamond Foods, Inc. (Nasdaq:DMND) recently launched a new marketing campaign to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category. The campaign marks the first national television campaign in th...
 University of Wisconsin-Madison
Octubre 17, 2011

University of Wisconsin to lead research effort to reduce acrylamide in potato products

University of Wisconsin-Madison researchers have been selected to lead a national, multi-institution effort to improve the quality and safety of processed potatoes, the U.S. Department of Agriculture's National Institute of Food and Agriculture (NIFA) ...
Octubre 16, 2011

Mister Bee Potato Chip Company not planning to close

Mister Bee Potato Chip Company, West Virginia’s last remaining potato chip manufacturer, says it is facing some distribution issues but is working hard to overcome them. Doug Klein, president of Mister Bee, acknowledged to WTAP that he had recently se...
 Pepsico
Octubre 12, 2011

Pepsico (Frito-Lay) grows worldwide snack volume

PepsiCo, Inc. (NYSE: PEP) today reported growth in volume, net revenue, operating profit and earnings per share for the third quarter of 2011 driven by top-line gains across its worldwide snacks and beverage businesses and from the acquisition of Wimm-...
 Kettle Brand Potato Chips
Octubre 12, 2011

First ever Kettle Brand National TV Campaign to start Sunday

Diamond Foods, Inc. (Nasdaq:DMND) today announced that the first ever television campaign for the Kettle Brand will launch on Sunday, October 16th during Sunday Night Football and will also air during the opening game of the World Series on Wednesday, ...

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