Side Delights adds Organic Russet Single Wrapped, Microwaveable Potato to its Farmer’s Table Organic potato line up

Fresh Solutions Network announces the launch of its Side Delights® Farmer’s Table® Organic Russet single wrapped, microwaveable potato – a line extension to the Farmer’s Table Organic potato line up.

The launch will take place at the Organic Produce Summit trade show, July 12-13, 2017 in Monterey, Calif. The sold-out exposition features 120 top producers of organic fresh fruits and vegetables, and more than 75 key retail/buying organizations will be attending.

Organic products are now available in nearly 3 out of 4 conventional grocery stores, and often carry price premiums, which help retailers increase dollar sales. Fresh fruits and vegetables have been the top selling category of the all organic foods for more than 3 decades, and continue to outsell other food categories. (1)

More specifically, organic potato growth outpaces the total category driven by expansion of items offered, and experienced a 17.8% increase in distribution over last year.

Kathleen Triou, President and CEO of Fresh Solutions Network:

“The organic foods category continues to grow, and potatoes are a sweet spot.”

“Our microwaveable organic single potato will appeal to both organic shoppers and Millennials, who have become an increasingly important consumer base.”

Statics confirm that the organic category is hot with Millennials, who purchase natural/organic food most frequently, with an average of 60 percent of their food baskets containing half or more natural/organic products. (2)

While this segment is embracing cooking at home, they also embrace convenience - historically spending less than 20 minutes a day on food preparation and clean-up. (3)

Kathleen Triou:

“We are excited about the launch of the new Side Delights® Farmer’s Table® Organic Russet single wrapped, microwaveable potato.”

“This is the first product I know of to address two growing trends – organics and convenience.”

“Just because you shop organic, doesn’t mean you have more time to cook.”

Side Delights® Farmers Table® Potatoes are 100 percent, non-GMO, USDA, and state certified organic. The full Farmer’s Table line also includes designs for Red, Yellow and Russet varieties of potatoes, available in Paper bag (3 lb. & 5 lb.), and Poly bag (3 lb).

Packaging for distribution in Canada (bi-lingual in English and French) is also available.