Children in the U.K. are finding vouchers for “Mudpuddle Farm” books in their Happy Meals next to the McNuggets and fries, reports the Telegraph.
The fast-food giant has “given away” 9 million copies of the Michael Morpurgo books — significantly more than the usual amount of children’s books sold each week in the United Kingdom: 1.16 million.
McDonald’s has long been criticized for including toys in its Happy Meals for children. Literacy advocates are applauding McDonald’s. Critics say a Happy Meal is a Happy Meal, whether it comes with a book or not.
