Based in Boulder, Colorado, Wilde Chips were launched in 2019 by passionate entrepreneur veteran Jason Wright, whose mission was to create "junk food for healthy people."
In development since 2016, Wilde's flagship product, Wilde Chips, are first-to-market complete protein chips. With two product lines - Chicken Chips and Pork Chips (launching March 2021), Wilde continues to disrupt the declining salty snack category.