Snack Factory LLC, based in Princeton, New Jersey, was founded by snack food pioneers Sara and Warren Wilson in 2004.
The Wilsons pioneered the first flat pretzel-shaped cracker under the Pretzel Crisps® brand and rapidly gained distribution in the deli-bakery section of grocery stores. The natural, baked product immediately attracted a loyal following, and it quickly became one of the most dynamic snack brands in the U.S. The brand remains committed to providing the highest-quality, natural ingredients and exceptional taste that this growing set of consumers like to enjoy and share.
Snack Factory products are distributed nationally in grocery, mass merchandisers, club stores, and other channels.
In October 2012, Snack Factory was acquired by Snyders-Lance.
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Snack Factory
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May 23, 2017
Snyder’s-Lance launches four `snack better` multi-brand variety packs around special consumer demands
Advancing its mission to change the way America snacks, Snyder's-Lance, Inc. is introducing its first multi-brand snack packs to meet specific consumer demands: Gluten Free, Non-GMO, Premium and Small batch Kettle.
March 14, 2017
Snack maker Snyder's-Lance introduces a LOT of new products this spring in the United States
America's growing desire for better snacks highlights the new products that leading snack maker Snyder's-Lance, Inc. (Nasdaq-GS: LNCE) is introducing to store shelves nationwide this spring.
March 30, 2016
Snyder's-Lance Introduces several new Snacks across its brand portfolio
Snyder's-Lance, Inc. (Nasdaq-GS: LNCE) continues to drive innovation by bringing new and exciting snacks to pantries across the United States in 2016.
June 08, 2015
Snack Factory Pretzel Crisps achieve Non-GMO Project Verification
Snack Factory® Pretzel Crisps®, the world’s first flat-baked pretzel cracker, has announced that it has achieved Non-GMO Project Verification. Snack Factory will begin introducing Non-GMO Project Verified versions starting in Fall 2015.
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