Prataap Snacks, headquartered in Indore, Madhya Pradesh, Yellow Diamond stands as a beacon of taste and quality in India's snack market.
The company offers a diverse range of products, from crispy Potato Chips and inventive Extruded Snacks to classic Indian Namkeens and sweet treats, blending rural charm with urban sophistication.
With a presence in 2.20 million retail outlets and a daily distribution of 12 million packets, their snacks are a beloved part of daily life across India.
Prataap snacks became operational in January 2010 with manufacturing facility for potato chips. Subsequently, it also diversified into „Puffs‟ and other extruded snacks during 2010-11. Prataap has also started new products like "Namkeens" and "Rings" in order to diversify into a wider range of products.
In 2012, the business of Prakash Snacks Private Limited (Prakash) was purchased by Prataap snacks, leading to a significant increase in scale of operations of Prataap.
Prataap Snacks markets its product using brand name "Yellow Diamond".
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Prataap Snacks Private Limited
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September 23, 2024
Revolution in Making for Potato Chips Sector in India - Near Zero Total Potato Defects (TPOD) in September/October
SV Agri conducted its annual variety show featuring Ganesh variety of potatoes, attracting key stakeholders from the chips processing industry. 
September 28, 2017
Prataap Snacks IPO receives spectacular response from investors: 47.39 times oversubscribed.
The initial public offer (IPO) of Prataap Snacks received bids for 17.19 crore shares, data on the National Stock Exchange of India (NSE) website showed. The IPO was oversubscribed 47.39 times.
September 26, 2017
IPO Prataap Snacks oversubscribed by 2.17 times after day 2, with still a day to go
Prataap Snacks initial share sale offer was oversubscribed 2.17 times on the second day of bidding on Monday, with still another day to go.
September 04, 2017
Indian Potato Chip maker Prataap Snacks plans IPO in two months
Indian snack manufacturer Prataap Snacks Ltd., the maker of Yellow Diamond potato chips, said its initial public offering will hit the markets in two months as it looks to expand operations and enter newer categories.
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