KFC

Kentucky Fried Chicken today announced its own urban renewal program. The chicken chain has offered to fill up the potholes in five major U.S. cities to promote its “fresh” brand positioning. Giving back has become a trend for marketers, including Star...

Down an alley from a KFC, McDonald's and Pizza Hut here, Li Hong sat inside a dingy little storefront that serves full-course dinners for a dollar.A Western fast-food meal would have cost three times that much, said the young woman, who works as a sale...

Tracking data of the sales of frozen potato products to foodservice by the major US potato processors indicates a low single digit drop in pounds sold in the last quarter of 2008 and a high single digit dollar value increase. For entire 2008, the volume sold is flat. Export of frozen potato products is up, both in volume and dollar value, but export is relatively small (about 15%) compared to total sales. There is no clear sign in these tracking data that foodservice is moving away from higher priced specialties.

Kentucky Fried Chicken said yesterday its prices will go down starting today.KFC has to cut prices to get back customers won over by a rival fast food chain, McDonald's. The catch is a customer has to buy a second meal to enjoy the 50 percent discount ...