Bharat Insecticides Ltd. (BIL), a group company of Mitsui & Co., Ltd. (Mitsui) specializing in crop protection products announced that it has changed its name to ‘Bharat Certis AgriScience Ltd.’ with effect from 1st April 2021.
‘Certis’ is Mitsui’s worldwide brand name of the distribution network for crop protection products, such as Certis USA, Certis Europe etc. and AgriScience shows the company’s commitment to contribute to the increase in productivity of agricultural industry by Science.
The logo communicates Bharat Certis AgriScience Ltd.’s promise to transform into an AgriScience company and deliver solutions for sustainable farming. It consists of two main components of farming – water and plants. The blue colour signifies water and green signifies plants.
The icon on the left signifies crops over an open circle. The crops are direct representation of the application area of company’s portfolio while the open circle represents infinite possibilities for innovation.
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April 05, 2021