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Tyrrells Potato Chips

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Brand Description

Tyrrell's Potato Chips is a manufacturer of hand cooked potato crisps in the United Kingdom.

In April 2008, Will Chase, farmer and founder of Tyrrell's Potato Chips sold a majority stake in the company to private equity firm Langholm Capital for 30 million pounds. He founded Chase Distilleries and started the production of potato vodka.  

Tyrrell's Potato Chips had sales of over 13 million pounds in the year to March 2008.

In 2016 Tyrrell's was acquired by Amplify, which in turn was acquired by Hershey in January 2018. Later that year, Hershey sold Tyrrell's Potato Chips to KP snacks, the UK subsidiary of Intersnack. 

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 Tyrrell's Potato Chips
April 14, 2008

Will Chase sells Majority stake in Tyrrells potato chips to Langholm Capital and focuses on potato wodka

Will Chase, potato farmer and owner of Tyrrell's Potato Chips has sold a majority stake in Tyrrell's Potato Chips to private equity firm Langholm Capital for £30 million. Will Chase has overseen the rapid growth of his premium-end snacks - made using...
March 12, 2008

Tyrrells Potato Chips opens negotiations to sell company for £40m

Will Chase is about to sell off his business in a deal that will make him a multimillionaire. Mr Chase has been meeting private equity executives in London with a view to selling off a sizeable chunk, and perhaps all, of Tyrrells Potato Chips, which h...
March 02, 2008

Tyrrells' Will Chase: Crisps and vodka: the proof is in the potato

Will Chase loves potatoes, cows and vodka. The farmer behind Tyrrells gourmet crisps starts each day "talking to my cows". He is about to make his first batch of premium potato vodka, made from spuds grown on the farm that are too small to t...
January 17, 2008

Will Chase holds the chips as suitors vie for Tyrrells

Will Chase, the potato farmer who had a public spat with Tesco, could be about to reap a multi-million pounds fortune from the sale of a stake in his upmarket Tyrrells Crisps business in a deal that is likely to value the company at more than £20m. Mr...