Seabrook Crisps is a potato chips manufacturer in the United Kingdom.Seabrook Crisps, founded in 1945 by Charles Brook in Bradford, England, is credited with introducing the UK's first crinkle-cut crisps.
The company sells a wide variety of crisps and snacks, including traditional crinkle-cut, straight-cut, and lattice crisps, as well as novel goods such as Loaded sharing snacks and licensed snack partnerships. Seabrook values quality by utilizing sea salt and procuring potatoes locally if possible.
In July 2015 LDC backed the management buy-out of Seabrook as the business embarks on a major growth drive to increase its market share.
The business has increased its retail sales value year-on-year by 12% and continues to consistently outperform the overall UK crisp market, which has grown at 4.2% CAGR since 2007 and is worth £1.1bn.
The investment from LDC, which has taken a majority equity stake in the business, will support Seabrook as it looks to invest in its manufacturing infrastructure, new product development and progress international sales opportunities. In addition, the team has identified a number of potential acquisition targets which will further enhance the customer offering.
In 2018, Seabrook Crisps was acquired by Calbee UK, a subsidiary of the Japanese snack company Calbee Inc.
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June 16, 2014
Seabrook Straight Cut Crisps relaunch after popular demand
Seabrook Crisps is launching a range of Straight Cut crisps into the Impulse channel following demand from fans to bring back the format, which was last on the shelves a decade ago
November 18, 2013
Seabrook becomes O2 Arena official crisps sponsor
Seabrook Crisps has become the official crisps sponsor of the O2 Arena in London.
February 12, 2011
Nick Ripley joins Seabrook as sales director
Nick Ripley has joined Seabrook Crisps as sales director. His task is to drive the firm's growth, especially in the South of England, to help achieve the target of reaching an annual turnover of £69 million by 2015.
January 12, 2011
Seabrook Crisps launches 'Goodbye Salt, Hello Flavour' range with 90 per cent less salt
Seabrook Crisps Ltd has invested £1.5m in developing four new flavours of crisp, each with 90 per cent less salt. The new product, called Goodbye salt, Hello flavour, will be available in Jacket potato with Mediterranean tomato &herbs;Jacket potat...
