Primary tabs

Lamb Weston

Potato wedges

Primary tabs

Brand Description

Lamb Weston is the master brand for the potato products produced by Lamb Weston.

In order to strengthen its global branding, a new Global Brand Identity was formulated in June 2015, introducing the tag-line "Seeing Possibilities in Potatoes"

Lamb Weston Brand Manifesto:
 

All hail the potato. It’s the world’s third most important crop.

And as populations grow, so does demand for more potatoes.

Better technology. Tastier recipes. Greener processes.

Game-changing ideas and more inventive thinking. That’s where they come in.

As global industry leaders, it’s their responsibility to always be two steps ahead.

Always challenge the status quo.
Forever ask ‘What if?’. And never, ever settle.

They believe their inventiveness will help change the world in ways that won’t just satisfy their growing population, but nourish the environment and advance the industry too.

When they look at a potato, they don’t just see a potato.

They see possibilities.

(Click picture to watch video) Lamb Weston Brand Identity Presentatation

Lamb Weston Brand Identity Presentatation

A Brand of:

Product Types offered by this Brand

News for this Brand

Merchandise Mart in Chicago, the location of Conagra Foods future headquarters
October 01, 2015

Conagra Foods cuts 1500 jobs, moves to Chicago

ConAgra Foods, Inc. today announced restructuring plans to improve profitability, advance its growth agenda and unlock shareholder value. The restructuring includes the elimination of around 1,500 jobs (30% of the company’s global office-based workforce). Conagra Foods also announced the relocation of its headquarters to Chicago.
Sean Connolly, chief executive officer of ConAgra Foods
September 22, 2015

Conagra Foods reports results Fiscal 2016 Q1

Today ConAgra Foods, Inc., (NYSE: CAG) reported results for the fiscal 2016 first quarter ended August 30, 2015. The report refers to 'good sales and operating profit performance [for its commercial Foods Segment], primarily due to strong volumes, favorable mix, and efficiencies for Lamb Weston.
Expansion of Lamb Weston / Meijer's French Fry factory in Kruiningen inaugurated
September 20, 2015

Expansion of Lamb Weston Meijer French Fry factory in Kruiningen inaugurated

Last Friday, the expansion of Lamb Weston / Meijer's French Fry factory in Kruiningen was inaugurated by Royal Commissioner Han Polman
Lamb Weston Connoisseur Fries
June 24, 2015

Seeing Possibilities in Potatoes: New Lamb Weston Branding

Lamb Weston® has announced the launch of a new global brand identity expressed by the tagline 'Seeing Possibilities in Potatoes'.