Retail Trends from United Kingdom

October 05, 2014

Win a handmade kitchen with KETTLE® Chips (UK).

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).

July 20, 2014

McCain Foods GB is looking for a new advertising agency

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

July 03, 2014

One Voice Campaign Potato Council gaining momentum

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

June 15, 2014

McCain Foods GB sponsors 2014 Tour de France

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

May 11, 2014

McCain Foods unveils Brazilian sharing bowl giveaway in the United Kingdom

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

April 14, 2014

KETTLE® Chips new press advertising campaign ‘Lovingly Crafted’

KETTLE® (United Kingdom) has commissioned three talented craftspeople to lovingly ‘craft a pack’.

February 19, 2014

On pack promotion for Kettle Chips Handy Packs (first ever!)

KETTLE® Chips the UK’s No.1 Premium Crisp brand is bringing some excitement and new news to the Single Serve Crisps and Snacks category.

February 17, 2014

UK Shoppers agree to pay more for named Potato Varieties

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

This "Chips" Sweater is now available at clothing chain Primark

February 09, 2014

McCain Foods brings 'Chips' sweater to retail in time for Chip Week

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark

February 03, 2014

GreenVale’s ‘Pretty Perfect Potatoes’ make their TV Debut

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

January 22, 2014

Potato Council wants its health message to stick

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

McCain Potato scented taxi in front of london eye

November 30, 2013

McCain Foods Creates the World's First Potato Scented Taxi

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

August 29, 2013

Pic on a Pack set to drive sales for prepared potatoes

Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.

August 27, 2013

McCain brings baked-potato scent to frozen aisles as part of new Happy Days marketing campaign

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.

August 06, 2013

‘Many Faces of Potatoes’ campaign successful

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

June 05, 2013

Euromonitor to present at SNACKEX 2013

At Snackex, Lamine Lahouasnia, Head of Packaged Food Research at Euromonitor International, will provide a strategic insight and analysis on how retailer own brands are developing and what manufacturers are doing to keep one step ahead of private labels.

November 13, 2012

GreenVale Farm Fresh Potatoes raise a smile with its fresh ad campaign

Greenvale AP, the UK’s leading potato supplier, launches a series of consumer magazine ads in a £1million plus marketing campaign to support its GreenVale Farm Fresh potato brand.

October 23, 2012

Ad for Albert Bartlett Rooster potatoes features Dallas Star

Albert Bartlett Rooster Potatoes has signed up another ex-Desperate Housewives star as the face of the brand, with Jesse Metcalfe featuring in the new ad. Metcalfe, currently starring in Dallas as Christopher Ewing, is seen ‘raising the temperature of...

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