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As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by an over-the-top cultural experience.

Snyder's of Hanover® – the No. 1 pretzel brand in the United States – is bringing swagger back to the pretzel category on National Pretzel Day. On April 26, they're giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country.

Black Gold Farms understands the importance of marketing and merchandising to driving volume & profit growth for their retail customers, and nowhere is this more evident than with Black Gold Farms locally-grown initiatives.

Fresh Solutions Network announced today its seasonal, in-store promotions, for retailers to celebrate the bright taste of spring and hot summer grilling with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.

February is Potato Lovers Month in Canada, and Prince Edward Island potato growers are celebrating by offering consumers a chance to win a potato-packed trip to Prince Edward Island!

The United States Potato Board (USPB) unveiled its first Spud Nation™ Food Truck at POTATO EXPO 2016, in Las Vegas, Nevada. This is an entirely new, proactive and aggressive demand-building approach for potatoes.

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.

Fry theft is prevalent across Canada, which is why McDonald’s Canada introduced today the Fry Defender, the world’s first French fry security system that helps stop fry theft.

McCain Foods (Canada) is unveiling a new look, new products, a new website and an entirely new approach to selling frozen potatoes.

Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho® Potato Truck nominated the Florida Department of Citrus, Washington Apples, and Georgia Peaches to accept the ALS Ice Bucket Challenge.

After receiving more than one million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest

The World Food Championships announced today that the United States Potato Board (USPB) has officially signed on as a partner for the 2014 competition, which will be held in Downtown Las Vegas, November 12-18.

'Do us a flavor' finalists Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa Flavored Potato Chips Hit Shelves Nationwide in late July; Fans Can Vote to Save their Favorite through October 18, 2014

Cape Cod® Potato Chips adds two savory new cheese varieties to the snack aisle with the launch of Buffalo Cheddar Waffle Cut and 40% Less Fat Aged White Cheddar & Sour Cream.

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

PopChips inc. announces 'More to Love', giving snackers bolder flavors, a crispier crunch and 15% more chips for the same price.

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.