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Black Gold Farms is expanding its succesful locally grown program
四月 13, 2016

Black Gold Farms is expanding its successful locally grown program

Black Gold Farms understands the importance of marketing and merchandising to driving volume & profit growth for their retail customers, and nowhere is this more evident than with Black Gold Farms locally-grown initiatives.
Fresh Solutions Network announces seasonal in-store promotions
三月 21, 2016

Fresh Solutions Network announces seasonal in-store promotions

Fresh Solutions Network announced today its seasonal, in-store promotions, for retailers to celebrate the bright taste of spring and hot summer grilling with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.
Potato Processing Industry Belgium sets new Record
三月 09, 2016

Potato Processing Industry Belgium sets a new Record

The remarkable growth of the Belgian potato-processing sector in the past few decades has continued in 2015.
AHDB Potatoes turns to top food bloggers to boost consumption
三月 08, 2016

AHDB Potatoes turns to top food bloggers to boost consumption

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”
Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!
二月 11, 2016

Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!

February is Potato Lovers Month in Canada, and Prince Edward Island potato growers are celebrating by offering consumers a chance to win a potato-packed trip to Prince Edward Island!
Krunch potato chips has to change logo and packaging after complaint by Simba
二月 10, 2016

Krunch potato chips has to change logo and packaging after complaint by Simba

The Advertising Standards Authority of South Africa (ASA) partially upheld Simba’s complaint against Krunch potato chips
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US Potato Board launches Spud Nation™ Food Truck Venture
一月 27, 2016

US Potato Board launches Spud Nation™ Food Truck Venture

The United States Potato Board (USPB) unveiled its first Spud Nation™ Food Truck at POTATO EXPO 2016, in Las Vegas, Nevada. This is an entirely new, proactive and aggressive demand-building approach for potatoes.
Pepsico India launches new Lays campaign: 'Love to Love it'
一月 21, 2016

Pepsico India launches new Lays campaign: 'Love to Love it'

It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.
Thai Curry
九月 08, 2015

More than a bit on the Side: potatoes get marketing boost in the United Kingdom

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.
AUSVEG questions benefits of generic potato marketing campaign
三月 05, 2015

AUSVEG questions benefits of generic potato marketing campaign

AUSVEG remains wholly unconvinced of the benefits of a grower-funded generic potato marketing campaign despite claims from the Potato Marketing Corporation of Western Australia that the initiative has been a success in that state.
Potato consumption Western Australia grows
三月 05, 2015

PMC: Potato consumption Western Australia grows

Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes.
France starts major marketing campaign to stimulate potato consumption
二月 08, 2015

France starts major marketing campaign to stimulate potato consumption

In France, a major three year long campaign to promote the consumption of potatoes just started.
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National Farmers Union (NFU) of Scotland
一月 20, 2015

NFU Scotland urges shift from Potato R&D to Potato Promotion

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.
United States Potato Board receives 5 million for the promotion of US Potatoes around the world
十二月 14, 2014

United States Potato Board receives 5 million for the promotion of US Potatoes around the world

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.
Stop French Fry theft with the McDonald's Fry Defender app
十二月 01, 2014

Stop French Fry theft with the McDonald's Fry Defender app

Fry theft is prevalent across Canada, which is why McDonald’s Canada introduced today the Fry Defender, the world’s first French fry security system that helps stop fry theft.
McCain Foods (Canada) unveils a new look, new products, a new website and an entirely new approach to selling frozen potatoes (Groupe CNW/McCain Foods (Canada))
十月 06, 2014

McCain Foods Canada introduces new branding

McCain Foods (Canada) is unveiling a new look, new products, a new website and an entirely new approach to selling frozen potatoes.
Win a handmade kitchen with Kettle Chips (UK).
十月 05, 2014

Win a handmade kitchen with KETTLE® Chips (UK).

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).
MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales
十月 05, 2014

MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales

Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.

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