薯片和零食

二月 10, 2008

Frito-Lay works with Food Network to promote Tostitos to women.

In an effort to scoop up more sales from women 25-54, Frito-Lay’s Tostitos is prepping a year-long multiplatform campaign with Food Network’s Simply Delicioso.   Beginning this month, six 30-second on-air vignettes will show Hoffman whipping up a diffe...
 United States Potato Board USPB
二月 07, 2008

USPB Improves Market Access With Japan Chip Manufacturers

The United States Potato Board (USPB) organized a chip-stock trade mission to Japan, November 5-9, 2007 for US chip-stock growers to meet with Japanese snack manufacturers. The US delegation was made up of Virgil Slagell and Lon Baley, USPB Internation...
二月 07, 2008

Interview with Frito-Lay India marketing execs Gautham Mukkavilli and Deepika Warrier

The branded snacks market has seen increased activity with the entry of FMCG heavyweight ITC. FritoLay, the market leader in this segment, is now faced with the task of guarding its position, even as competitors set targets to garner more than half the...
二月 07, 2008

PepsiCo Reports Strong Sales and Operating Results for 2007 Fourth Quarter and Full Year

PepsiCo (NYSE: PEP) reported continued strong operating performance in the fourth quarter of 2007. Net revenue increased 17% in the quarter and reported operating profit increased 9%;core division operating profit, excluding restructuring items, increa...
二月 07, 2008

Ganancias de PepsiCo caen en 4to trimestre

La compañía de bebidas estadounidense PepsiCo Inc. anunció el jueves una disminución de las ganancias del cuarto trimestre, afectada por una mayor tasa tributaria y una caída del volumen en las ventas de refrescos carbonatados.   PepsiCo -que fabrica P...
 Troyer Farms kettle chips
二月 06, 2008

Troyer Farms to set record for 'The Most People Eating Potato Chips at the Same Time'

On Saturday, February 9, 2008 at 7:30 p.m. at the Tullio Arena, Troyer Farms and the Erie Otters will set a Guinness World Record at the Tullio Arena for "The Most People Eating Potato Chips at the Same Time!" In appreciation to their custome...
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二月 05, 2008

UK: Procter and Gamble to launch Pringles Select, premium bagged kettle chips

Pringles is to take on Walkers Sensations with the launch of a premium bagged crisp line.Pringles Select is a luxury kettle chip that has already launched in the US. It is understood that Procter &Gamble plans to launch the line in the UK this autu...
二月 05, 2008

Nairobi's restaurants and local chips processors face potato shortage due to Kenyan violence

A shortage of potatoes is expected to hit restaurants in Nairobi and other towns in the next few weeks because of the violence that has crippled the Rift Valley Province.Nairobi has more than 800 restaurants and over 40 local processors of crisps whose...
二月 03, 2008

Procter & Gamble aumento utilidades en el 2do trimestre de 2007

La agencia internacional de noticias A informó que las utilidades del grupo Procter &Gamble aumentaron en el segundo trimestre gracias a un incremento de sus ventas, ayudadas por el efecto de la caída del dólar, a pesar de un margen reducido.   El...
P&G Reports Profit and Sales Growth; Announces a Plan to turn Folgers into a stand alone Coffee Company
二月 02, 2008

P&G Reports Profit and Sales Growth; Announces a Plan to turn Folgers into a stand alone Coffee Company

The Procter &Gamble Company (NYSE: PG) announced net sales growth of nine percent to $21.6 billion for the quarter. Sales were up behind strong volume growth from continued success on key product initiatives and double-digit organic growth in deve...
 Doritos
二月 02, 2008

Frito-Lay announces winner Doritos contest during Super Bowl, looking to rekindle youth interest in its brand

Introduced in 1966, Doritos, which according to Frito-Lay comes from the Spanish term for "little bits of gold,"rose to fame as comfort food mostly for male students and young professionals who craved the chip's intense flavor, spiciness an...
 Kurkure
二月 02, 2008

Frito-Lay steps up the fight for the Indian snacks market with new marketing campaign

With the branded snacks market buzzing with new entrants, the FritoLay division of PepsiCo India Holdings has kicked off a marketing campaign “Chala Change Ka Chakkar”, which the company claims is its biggest ever portfolio initiative in 2008. As part ...
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二月 01, 2008

Walkers Snack Foods Ltd recalled chips over rubber pieces

Walkers Snack Foods Ltd has recalled some date codes of Walkers crisps because the products could contain pieces of yellow rubber. The Agency has issued a Food Alert for Information. A number of different flavours and pack formats of Walkers Crisps a...
二月 01, 2008

Pringles and Pringles Rice Infusions to launch in 35g bags

Pringles is targeting the £630m single-serve snacks market with the launch of two new bagged products – Pringles Pocket Pack and Rice Infusions Bite Size. Pringles Pocket Pack is a scaled down-version of the familiar Pringles core range. It will be av...
一月 30, 2008

Funky Monkey™ Snacks Secure National Distribution in Whole Foods Market

Funky Monkey Snacks today announces a national distribution agreement with Whole Foods Market for its delicious, all-natural freeze-dried fruit. Effective February 1, 2008, Funky Monkey’s "Fruit That Crunches!"™ will be sold in all 250 Whole ...
一月 29, 2008

Walkers abandons Potato Heads line

Walkers has delisted its children's crisp brand Potato Heads as it refocuses its healthy snacking portfolio.The product, which was launched in 2005 backed by a £2m advertising campaign, was one of the first UK better-for-you products from the PepsiCo-o...
The Inventure Group: Burger King Snack goes National
一月 29, 2008

The Inventure Group: Burger King Snack goes National

The Inventure Group, Inc. today provided an update on the status of its BURGER KING(r) brand salted snack test market and share repurchase plan. The Company reported that vending channel test marketing results for BURGER KING(r) brand salted snacks e...
一月 29, 2008

Consumer report: Low fat snacks still not as tasty as regular versions

To see whether potato chips and cheese crunchies, those quintessential Super Bowl snacks, can lose their fat but keep their taste, we compared regular versions with some lower-calorie, lower-fat, or multigrain cousins. We also dipped the tortilla chip...

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