薯片和零食

Walkers Sunbites
二月 11, 2008

Walkers wholegrain snack SunBites in £5m TV and marketing campaign

Walkers, the UK's No. 1 crisps and snacks manufacturer, is launching a £5m television and marketing campaign behind SunBites – its first ever wholegrain snack brand. SunBites, the most significant Walkers launch last year, is already worth £5.4m. The ...
二月 05, 2008

UK: Procter and Gamble to launch Pringles Select, premium bagged kettle chips

Pringles is to take on Walkers Sensations with the launch of a premium bagged crisp line.Pringles Select is a luxury kettle chip that has already launched in the US. It is understood that Procter &Gamble plans to launch the line in the UK this autu...
二月 01, 2008

Walkers Snack Foods Ltd recalled chips over rubber pieces

Walkers Snack Foods Ltd has recalled some date codes of Walkers crisps because the products could contain pieces of yellow rubber. The Agency has issued a Food Alert for Information. A number of different flavours and pack formats of Walkers Crisps a...
二月 01, 2008

Pringles and Pringles Rice Infusions to launch in 35g bags

Pringles is targeting the £630m single-serve snacks market with the launch of two new bagged products – Pringles Pocket Pack and Rice Infusions Bite Size. Pringles Pocket Pack is a scaled down-version of the familiar Pringles core range. It will be av...
一月 29, 2008

Walkers abandons Potato Heads line

Walkers has delisted its children's crisp brand Potato Heads as it refocuses its healthy snacking portfolio.The product, which was launched in 2005 backed by a £2m advertising campaign, was one of the first UK better-for-you products from the PepsiCo-o...
一月 17, 2008

Will Chase holds the chips as suitors vie for Tyrrells

Will Chase, the potato farmer who had a public spat with Tesco, could be about to reap a multi-million pounds fortune from the sale of a stake in his upmarket Tyrrells Crisps business in a deal that is likely to value the company at more than £20m. Mr...
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 potato chips
一月 16, 2008

82% of UK kids do not see chips (crisps) as a treat

Children's diets are now so poor that more than two-thirds of them do not think fast food is a treat, British Heart Foundation research suggests. A poll of 500 youngsters also found that 82% do not think of crisps as anything special. More than half do...
一月 15, 2008

United Biscuits unveils environment plan

UK biscuit and snack maker United Biscuits said yesterday it will cut its carbon emissions by more than a third by 2020 and reduce water and packaging use by a fifth as part of a new strategy to reduce the impact of its operations on the environment.  ...
 Walkers sunbites
一月 11, 2008

Walkers to spend record on marketing this year

Walkers, the UK's No.1 crisps and snacks manufacturer, is putting a massive £27 million (USD 54 million) marketing investment behind the Walkers brand this year, the biggest spend in the brand's 60 year history.   Walkers is an iconic British brand whi...
一月 04, 2008

Tyrrells' vodka plans move a step closer

Crisps producer Tyrrells is expecting to have its first bottles of vodka ready for sale by April after it was given the green light to build a distillery on its Herefordshire farm. Councillors granted the company planning permission to build the dist...
十二月 19, 2007

Walkers Baked gets £3m support package for 2008

Walkers Baked has been the most successful new product launch in the Crisps and Snacks category in the last 3 years. It is now the biggest better-for-you brand in the category and is central to Walkers plans to accelerate growth in the market. Now wor...
十二月 18, 2007

Richard Evans to replace Neil Campbell as general manager Walkers UK

Neil Campbell, general manager of Walkers UK, has been promoted to president of Tropicana USA. He will be replaced in the UK by Richard Evans, who moves from PepsiCo Middle East and Africa. Evans, who takes over his new role in January, is currently c...
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十二月 18, 2007

McCoy's crisps (United Biscuits) adds to range in 2008

United Biscuit's UK is launching a number of additions to the McCoy's range going into 2008. Along with new pack sizes and limited editions, February 2008 will see the launch of an innovative new range, which was inspired by the nation’s favourite tak...
十二月 17, 2007

Jingles for Pringles: a £300 winning video ad

A home-made advert that cost just £300 is going to be shown in a prime slot on Christmas Day. Advertising bosses were so impressed with Nils Elders' video, they rejected hundreds of other more expensive works. The idea was to have a jingle composed...
十二月 17, 2007

United Biscuits extends go ahead! portfolio with 'Go Wholemeal' and 'Go baked Snaps'

United Biscuits UK (UBUK), one of the UK's leading snack manufacturers, is extending its go ahead! portfolio with two new exciting ranges, one sweet and one savoury.   Wholemeal Fruit Bakes and Baked Snaps are set to further grow the UK’s number one h...
十二月 10, 2007

Pringles Christmas update

Pringles has always been one of the UK's most popular snacks but 2007 has been an even better than usual year. Not only has the last 12 months seen the exciting launch of new Pringles Rice Infusions, but the core range has gone from strength to strengt...
十二月 04, 2007

Cancer Research UK reassures women over acrylamide/cancer link

Cancer Research UK moved to reassure women over a study suggesting that a common chemical caused by frying, roasting or grilling may be linked to ovarian and womb cancer. The charity said that women should not be overly concerned as the study is the ...
 Seabrook Potato Crisps
十一月 30, 2007

Seabrook crisps goes local

Seabrook Crisps is sourcing local potatoes for its range of crisps. The Bradford-based company has asked the EFFP (English Farmers and Foods Partnerships) for assistance in setting up a supply chain with local producers. The EFFP has identified Wold...

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