Dênio de Oliveira appointed CEO of potato processor Bem Brasil Alimentos, succeeding founder João Emílio Rocheto

Brazilian potato processor Bem Brasil Alimentos starts 2021 with a new president: Dênio de Oliveira, who has held the position of chief financial officer since 2019.

He succeeds the founder of the company, João Emílio Rocheto, who now serves on the Board of Shareholders, along with the other partners and members.

The challenge, among others, will be to lead the company's expansion process, already underway, with a view to doubling the current production of frozen pre-fried potatoes and expanding its leadership in the domestic market.

Bem Brasil's transition process is underway since 2019, when it became a public company (S.A.) and started to emphasize the implementation of Compliance actions and practices, transparency and equity in decision making.

Now the company expands this movement to professionalization of the management, with the choice of a CEO of the market, with vast experience and knowledge of the company.

João Emílio Rocheto, Founder and former CEO of Bem Brasil Alimentos

João Emílio Rocheto:

“Dênio was elected by the Board for his competence and for his excellent work executed already, especially in 2020, such a challenging year.”

“His appointment creates the opportunity to accelerate the business expertise, with regard to the culture and way of being Bem Brasil, involving strategic planning and performance throughout the value chain, to guarantee our legacy.”

“I take on this mission with great pride and responsibility. We will continue to firmly pursue the goal of transforming Bem Brasil into one of the largest companies in the food sector in the country, maintaining the values ​​that have successfully made it this far.”

“For this, we have the organisational structure and a competent and a dedicated team, in addition to boldness and pioneering spirit, natural characteristics of the Rocheto family.”

Dênio de Oliveira has a bachelor's degree in Economic Sciences and Accounting Sciences, from the Pontifical Catholic University of Minas Gerais (PUC Minas), and completed an MBA in Accounting and Finance at the Getúlio Vargas Foundation (FGV / RJ). He has over 30 years experience in different positions, performing functions in the areas of Accounting, Controllership, Finance, Administrative, among others. Dênio de Oliveira is 57 years old.

(Click picture to watch video)

Company presentation by Bem Brasil Alimentos (2019; in Portugese)