ITC Foods launches new TV Commercial for Bingo Tangles

ITC Foods has launched a new TV Commercial for its Bingo Tangles. The TV Commercial (TVC) created by Ogilvy &Mather Bengaluru went on air on 15 January.

The TVC uses trademark humour associated with Bingo to highlight the brand’s proposition of being irresistible – ‘Khaoge to khilaoge’ (If you eat it, you will share it).

Joono Simon, executive creative director, Ogilvy &Mather, Bengaluru, said, “The premise of the TVC is built around the concept of sharing.”

“Bingo Tangles is basically irresistible and one would drop everything and rush to grab one. This is the starting point from where we developed the commercial. The brand has always used a whacky sense of humour and the campaign is in line with the overall tonality of the brand.”
 

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ITC's TV Commercial for Bingo Tangles: If you eat it, you will share it