Chilli beef flavour added to Walkers Deep ridged line of Crisps

Walkers Deep Ridged is updating up its range with the launch of a new Deep Ridged Chilli Beef flavour.

The brand will continue to be supported with TV advertising starting again in February.

Walkers Deep Ridged aims to tap into growing consumer appetite for ridged crisps, and with a global patent to make the deepest ridges in the market, the crisps hold flavour and crunch.

Walkers Deep Ridged is available now in four flavours, Flame Grilled Steak, Mature Cheddar &Onion, Salt &Malt Vinegar and Chilli Beef.

A bespoke three-case stacker featuring new Chilli Beef is available now for independent retailers, alongside single cases of 24 packs of the 50g.

Source: The Food and Drink Innovation Network