Balaji Wafers is one of the larger potato chips producing companies in India, with a high market share especially in Gujarat.
In 2014 a market share of over 70% was reported for Gujarat of over 60% for Maharashtra.
The company operates two snack processing plants, the main plant is located in Rajkot, while a second plant is located in the Valsad district both in Gujarat.
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
October 07, 2018
Pepsico bets on Kurkure plus local flavours to crack the Indian snack market

March 25, 2015
India marketing war? Pepsico - ITC focus on healthier packaged snacks

December 03, 2014
Balaji Wafers to start production of French Fries and frozen specialties
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